Targets are all SMART, let’s make measures VVAPID

For many years I have been told that targets should be SMART. This means they should be Specific, Measurable, Achievable, Realistic and Timed. Well actually, all targets are already SMART: SimplisticMeaninglessArbitraryRoad blocksTorture Simplistic Targets are simplistic. Targets are a sledgehammer to crack a nut and they come with no context or method. Targets are imposed [...]

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