Right is Cheaper

Getting it right is cheaper than getting it wrong.

On the first pass they both cost the same. Send out a product to the correct address costs the same as sending it to the wrong address.

It is the rework that adds the cost. The customer calls asking after their product (cost to take that call), you have to verify the address (cost of investigation) you then have to order another product (cost of replacement) and send it (repeat of postage costs). Plus the customer thinks you are rubbish (reputational cost).

So if anyone tells you that higher quality is more expensive ask them to correct themselves and count the calories they burn as they do so.



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