Best Service Is No Service – book review
I have recently finished a very interesting book called “The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs” by Bill Price and David Jaffe. The premise is in the title. Basically they are saying that the way to please customers is to give them [...]
The Customer Sets the Ideal Value
When we consider customer value, we should be aware that this can be quite a subtle concept and that it can vary for the same customer at different times. The customer sets the ideal value. We should be familiar with this. If the customer wants it fast, then get it to him as fast as [...]
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